How do I write a business profile that gets enquiries?

Want a profile that turns browsers into enquiries? Here is how to write a business profile that gets customers to contact you; using clear structure; strong proof; and friendly, trustworthy language.

1. Lead with a simple promise

   Open with one sentence that explains what you do and who you help. Example: “Local bathroom fitter creating tidy; reliable renovations across St Neots.” Keep it plain English.

2. Say exactly where you work

   List your core towns and nearby areas. Location terms help customers and search engines. If you travel further by request; say so.

3. Show your services; not just a job title

   Bullet the main services so readers can scan quickly. Prioritise the work you want more of.

4. Add proof people trust

   Short testimonials; review scores; memberships; insurance; DBS for care roles. One or two strong proofs beat a long list.

5. Use photos that tell a story

   Before and after; tidy work areas; friendly team shots. Add short captions that explain results and materials.

6. Write like you talk

   Keep sentences short. Avoid jargon. Mention how you work: punctual; tidy; clear quotes; regular updates.

7. Make next steps effortless

   Add a clear call to action: phone; email; web form. State response time and preferred hours. Offer a free quick call where relevant.

8. Keep it current

   Update seasonally; add recent photos and a new review every few weeks. Fresh profiles rank and convert better.

Good examples to model

Browse live profiles in Find Experts for structure ideas; then get listed on SortedHome and we will build your profile for you.

Quick FAQs

How long should my profile be?

One short intro paragraph; a scannable services list; two or three proofs; and a clear call to action is ideal.

How many photos should I add?

Three to six strong images is plenty. Quality beats quantity.

Should I include prices?

Give guide ranges or typical project examples if helpful. Keep final pricing to a written quote.