Smart home technology is growing fast, but customers often feel overwhelmed. Installers who simplify, reassure, and show results are the ones who get chosen. Here’s how to attract more local clients.
1) Speak in benefits, not jargon
Instead of listing protocols and devices, explain outcomes: “Control your heating from your phone” or “Lights that turn on when you come home.” This connects directly with what homeowners want.
2) Offer tidy service bundles
People buy packages more easily than one-off tech. Bundle services like “starter smart home set-up,” “security and cameras,” or “whole-home automation.” Show what’s included, the cost, and typical install time.
3) Use proof through projects
Share photos or videos of finished installs with a short caption: what problem it solved, where it was, and what system you used. Add these to your website and your SortedHome profile for instant credibility.
4) Make trust signals clear
- Certifications (e.g. CEDIA, NICEIC, manufacturer approved).
- Insurance details.
- Guarantees or warranties.
These reassure cautious customers that you’re safe and professional.
5) Optimise for local searches
Add “smart home installer in [town]” to your headers and meta descriptions. A Technology & Smart Homes category listing boosts your chances of appearing when people search locally.
6) Create referral partnerships
Work with electricians, security companies, or interior designers who meet clients before you do. Offering them clear referral info (and a small thank-you) can send steady work your way.
First steps
- Write a “starter smart home package” service page.
- Ask two past clients for reviews focused on simplicity and results.
- List your business on SortedHome to capture local searches.